DIGITAL-TECH

Icon: I am taking a break from the rigours of advertising and am writing about technology. How cool is that? Fact is, as long as I am writing, I enjoy what I am doing. As an advertising copywriter, my job is to persuade and sell. I have to consider questions like - Who am I talking to? What do I want to tell them? What do I want them to do? As a blog writer, I just inform my readers about the latest in technology. Plain and simple. As an advertising copywriter my job is quite hectic, filled with multiple projects at any given time. They need to be finished within a fixed deadline. No such pressures here. Question is, what if a reader decided to buy a product after reading one of my articles? Well, he can always thank me for that.